Your internet persona is more essential than ever, so if your web page is looking dated, it may be time to redesign it. How can you choose the correct web design firm to help upgrade your site if you don’t already have one?
Investigate the company.
The web design company you select to build your site will truly hold your company’s future in its hands, so it’s critical to select a firm that is well-established, accomplished, and dependable, with an excellent reputation and proven knowledge in web design and skills necessary such as web development, SEO, and internet marketing. Visit each prospective web design agency’s website to find out how long they’ve been in business, what services they offer, and what experience level and specific skills their team members have. Also, look for customer testimonials or case studies on the website, and read reviews on third-party sites like Google and Facebook.
Take a look at some of the webpages they’ve created.
Many web design companies will have a portfolio section on their website where you can see examples of their work. Examine these samples while keeping the following questions in mind: Are the websites they’ve created professional in appearance and easy to use? Is their website design diverse in terms of style, or do the web pages appear to have been built from a template? Do their depicted clients appear to be comparable in size and scope to you? Do the sites provide the functionality you’ll need for your own site? Are there any illustrations of websites in your field?
Make a list of essential features for your website.
Before you start talking to agencies, make a list of non-negotiables. This will make the background check process easier, avert you from neglecting any priority areas during the sales process, and help you rapidly narrow down your list of prospects to only those who check every box. Create a second wish list, in addition to the basic requirements, for things that aren’t deal breakers but might sway you towards one agency over another.
Understand your timetable and budget.
Finding the right web design partner requires having a clear understanding of how much you can spend for a dedicated website and when it must be completed. Create a cost range rather than a specific number, and be sure to inquire about what is included in the cost estimates and also how much you will be billed for fees and services that are not included. Another important consideration is your timetable. If you have a tight deadline for the site launch, such as before a key industry event, product launch, or sales cycle, communicate it to agency representatives and ask them for an honest appraisal of whether they can achieve the deadline, any obstacles they foresee with your timeline, and what they will do if they fall behind.
Finding a web design partner who is a good fit for your company and brand takes some effort, but the more research you do before agreeing to terms, the more likely you will be satisfied with the agency relationship, the website design process, and the webpage they produce when the project is finished.