1. “How much is your budget per person?”
A “per person” event budget inquiry makes sense because it offers a much better sense of the amount of thought your client has into an event. Numbers such as $6,000 or $21,000 are too far from the ultimate guest experience. Whatever amount the potential client says, it’s your job to break down into the so-called “per person rate.” That way, the two of you can check what you really need to work on.
2. “What do you think are the 3 most important elements of your event?”
All event planners in Malaysia must ask this to potential clients. After finalizing the budget, it’s time for you to figure out if it is enough to meet the expectations of the client. The most important elements for them may present major drawbacks in some situations. What if your client wants to get a popular celebrity to perform for them? That can amount to thousands of dollars.
3. “What are those 3 things that you don’t want to see at your event?”
Incorporating a negative overview can give significant insights for the event planner. For instance, if the client doesn’t want to serve chicken for dinner, then that can add up to the cost of the catering service. This means you need to consider fish or beef, both of which are more expensive. A simple no-no list can affect the bigger picture in every event.
4. “How many people do you want to invite?”
The cost difference between 300 and 500 guests is huge, so if a potential client mentions a wide-ranging count, most likely, she have not done any form of research on the costs.
5. “When is the projected event date, and event location?”
This is one of the most basic questions you must ask. Whether the client wants you to organize a birthday party, family reunion or corporate event, she must answer this directly. If you see a lot of conflict or indecision, then that is a bad sign. Clients would really rely on you for the final location and date, but it’s still important for them to have some places and dates in mind.